Migrations

Protect SEO traffic during website migrations

Upload old-to-new mappings, validate expected destinations and keep monitoring after launch when redirect issues can still appear.

Pre-launch QA

Test redirect mappings before the new site goes live.

Post-launch checks

Find 404s, chains, loops and wrong destinations after deployment.

Weekly follow-up

Keep checking important migrated URLs while rankings stabilize.

Migration workflow

01

Upload old-to-new mappings before launch and validate expected destinations.

02

Run post-launch checks to find 404s, chains, loops and wrong destinations.

03

Keep weekly monitoring active while rankings and traffic stabilize.

Migration control

A migration is not finished the day it launches

The first redirect audit is only one checkpoint. Migrations need validation before launch, immediately after launch and during the weeks when rules and rankings settle.

01

Pre-launch

Check old-to-new mappings before the redirect rules go live.

02

Post-launch

Find 404s, loops, chains and wrong destinations quickly.

03

Stabilization

Keep weekly monitoring while traffic and rankings normalize.

Built for old-to-new mappings

Expected destinations help confirm whether each migrated URL reaches the right new page.

Avoid migration blind spots

A one-time check is useful, but weekly monitoring protects the weeks after launch.

FAQ

Key questions

When should redirects be checked during a migration?

Before launch, immediately after deployment and during the following weeks.

Why monitor after launch?

Rules, CMS edits and fixes can change redirects after the first migration check.

Can I validate old-to-new mappings?

Yes. Expected destination checks are built for that exact workflow.

Should redirects be checked before launch?

Yes. Pre-launch validation helps catch mapping and rule issues before users and search engines encounter them.

What should be checked after launch?

Check status codes, chains, loops, final URLs and whether old URLs land on their expected new destinations.

How long should migration monitoring continue?

At minimum, keep checking during the stabilization period after launch, especially while rankings, traffic and fixes are still moving.

Start with a free redirect check

Try Redirects Master with real URLs and turn the important ones into monitored projects.

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